While PR is the core competency, many companies over the years have also asked for a helping hand with other marketing elements…
Emissary writes it all and this includes newsletters, blogs, social posts, data sheets, brochures, application notes, whitepapers, ebooks, presentations, etc., etc. – including some basic graphic design to go with it.
It’s important to continually evolve your content and SEO as messaging and market conditions change, especially since search engines continually evolve their algorithms.
Use newsletters as an additional channel to keep in touch with existing and potential customers. They are useful to promote PR wins, sales opportunities, company news, and more.
If you’re already successful with PR and marketing, and no longer falling on deaf ears, it’s time to consider whether an ad program can help accelerate customer growth: from online ads to Google Ads or social media ads.
A photo continues to worth more than a thousand words. However, it is always best if it’s commercial-grade and not shot on iPhone, as some like to suggest. Emissary has in-house capabilities for both.
The use of video might also be worthwhile for your company – it usually is. Video should be used to enhance various marketing elements. After all, they say YouTube is now the second largest search engine.